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Improving farmed fish welfare in Southeast Asia

We collaborate with fish producers and corporations to implement cost-effective, scalable solutions to optimize fish production and welfare

Over 70 billion fish are farmed worldwide for human consumption every year, with their welfare being generally neglected.

90% of these farmed fish are in Asia

Our Work

While existing organisations have made meaningful progress on welfare issues, they have only been able to improve the welfare of a small fraction of Asia’s farmed fish. 

Scale Welfare will build on existing research and conduct our own field studies to test multiple intervention models to improve farmed fish welfare in Southeast Asia specifically. The most cost-effective intervention will be piloted and scaled to improve the lwelfare of millions, or even billions, of farmed fish.

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Geographical focus

We are currently focusing our attention on the Philippines and Vietnam, two of the top 10 fish-producing countries in the world. Fish farming supports the livelihoods of thousands of small-scale farmers and is an important part of both countries’ economies and food security.

 

By prioritising cost-effectiveness, we aim to identify interventions that improve fish welfare while also supporting sustainable livelihood opportunities for farmed fish producers. A win-win situation!

Our Team

Co-Founders

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Koen is a fish welfare researcher and marine engineer with a background in humane slaughter methods. He has strong connections within the aquatic animal welfare movement and is based in Rotterdam, Netherlands.

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Ameer brings 10 years of experience working in Southeast Asia where he has launched his own charity, led teams of local staff, and run projects with various stakeholders on the ground. He is based in Ho Chi Minh City, Vietnam, close to the country's primary fish farming region.

Our advisors

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Thomas Billington

Monitoring and Evaluation Expert - Co-founder, Fish Welfare Initiative & M&E Associate, The Mission Motor

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Lien-Huong Trinh

Vietnam Aquatic Animal Welfare Expert - Corporate Engagement & Southeast Asia Coordinator, Shrimp Welfare Project

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Haven King-Nobles

Field Operations Expert - Co-founder & Executive Director, Fish Welfare Initiative

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Andres J. Zorilla

Corporate Engagement Expert - Philanthropic Advisor, Open Philanthropy

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Chiawen Chiang

Philippines Fish Welfare Expert - Fish Behaviour Researcher, New York University

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Whether you’re a researcher, funder, farmer, or just curious about our work—feel free to get in touch!

 

Email:
info@scalewelfare.org

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© 2025 by Scale Welfare

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